Audi-backed holoride To Transform Every Car Ride Into The Ultimate Entertainment Experience Via Extended Reality And NFTs On The Elrond Blockchain
Audi-backed, first-of-its-kind XR media platform holoride, the company that’s building the future of immersive in-vehicle experiences, has selected the Elrond blockchain to deploy transparent content monetization and true ownership of digital experiences.
The technology-driven automotive renaissance is mainly focused on the driver, with the passenger often being left out or neglected in the equation. The Munich-based startup wants to address that by integrating vehicle movement into extended reality media content, in real-time, thus transforming every car ride into a captivating adventure.
In the 2 years since its inception, holoride has engaged in collaborations with Audi, Porsche, Daimler, and Ford, as well as global media heavyweights Universal Pictures, Disney, and Discovery Channel.
CEO and co-founder Nils Wollny wants to use holoride’s media platform as a gateway towards a global marketplace that is addressing all the world’s passengers, with the help of Elrond blockchain technology.
“The Elrond Network offers a great, intuitive user experience: from the creation of a blockchain account in a few seconds with a smart device, to fast and inexpensive global transactions - they got the essentials right. We want holoride users to benefit from this integration. ” said Nils Wollny, CEO and co-founder of holoride.
This strategic integration will enable holoride to create a compelling set of economic incentives such as unique NFTs and social currencies to significantly enhance the user experience.
Transparency and new economic incentives built via the Elrond blockchain offer a new layer of trust that will deeply align interests for users, content creators, and car manufacturers for the first time, and will significantly enhance user experiences.
“holoride’s novel combination of technologies is set to effectively augment the value of every vehicle, transforming them from transportation devices into gateways to hyper immersive entertainment, education, and mindfulness experiences.” said Beniamin Mincu, Elrond CEO.
holoride will use the high throughput, inexpensive, and user-friendly Elrond blockchain to enable any car anywhere to rapidly integrate its platform, unhindered by any performance, cost, or user experience barriers.
As a leader in mobility innovation, Audi backing holoride signals the clear demand for enhanced in-vehicle entertainment and transparency. The integration with the Elrond blockchain confirms the viability of a new suite of products for the future of cars.
Elrond is the internet-scale blockchain, designed from scratch to bring a 1000-fold cumulative improvement in throughput and execution speed. To achieve this, Elrond introduces two key innovations: a novel Adaptive State Sharding mechanism, and a Secure Proof of Stake (PoS) algorithm, enabling linear scalability with a fast, efficient, and secure consensus mechanism. Thus, Elrond can process upwards of 15,000 transactions per second (TPS), with 6-second latency, and negligible cost, attempting to become the backbone of a permissionless, borderless, globally accessible internet economy.
German startup holoride creates an entirely new media category for passengers by connecting Extended Reality (XR) content with data points from the vehicle in real-time. These data points include physical feedback, like acceleration and steering, traffic data, as well as travel route and time. holoride technology provides a new type of immersion into any kind of VR content, creating a breathtaking, immersive experience, and significantly reducing motion sickness. The tech startup was founded at the end of 2018 in Munich, Germany by Nils Wollny, Marcus Kuehne, Daniel Profendiner, and Audi, which holds a minority stake in the startup. It was hailed "Best of CES" four times (Las Vegas, January 2019), recognized as one of the 100 Best Inventions of 2019 by TIME Magazine, and is part of the global innovation platform "STARTUP AUTOBAHN powered by Plug and Play." In 2021, holoride went on to win the prestigious SXSW Pitch and was also awarded as Best in Show.